Evisu

Evisu or Evisu Genes is a Japanese clothing company that specializes in producing denim wear through the use of vintage looms, and other labour-intensive methods with as little use of modern machinery as possible. Sometimes referred to as "Rolls Royce of Jeans”, the brand was founded in 1988 in Osaka, Japan by Hidehiko Yamane. The brand was originally called Evis, but was changed to Evisu in 1991, though the pronunciation and phonetic representation in Japanese has never changed. The Evisu logo (which was created by Yamane) is a stylized gull, and is still hand-painted onto some styles of jeans.

In March, 2006, the company and Yamane was reported to Tokyo District Public Prosecutor's Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.